Percept is a Sydney design agency. Our team approaches every creative project in a structured way. This helps keep everything on track and guides our design process based on each client’s unique needs.
Whether a client was searching ‘Sydney design agency’ for branding, packaging design, visual communication or digital design, all projects are run in the same way. So if you need a Sydney design agency, Percept, will work through set stages and questions to guide the process and ensure everyone’s expectations are clear. For instance;
What do we need from you, the client?
At the beginning of the project, Percept, design agency Sydney, will walk you through our briefing process. This set of questions helps us understand the problem that requires a solution and what your objectives and ideal outcomes are. Basically, it’s where you tell us what you think needs to be done, but more importantly the results you want to see once everything is completed. In the initial discussion, you tell us what you aim to achieve. Is it increased sales? A total rebrand? A website redesign? An ad campaign for the launch of a new product? From this point, we will elaborate and ultimately deduce the project’s brief. Percept, a Sydney design agency, can then scope exactly what is involved in the project and provide you with a detailed project proposal outlining all deliverables and the cost involved. If you are happy to proceed with the rebrand, packaging design, or whatever the project, Percept, design agency Sydney, will then begin work according to what is outlined in the project proposal regarding what is to be done, the required input by each party involved as well as a break-down of timings and budget.
Who is involved?
When you work with a design agency such as Percept, there are many people involved in the process. This includes individuals within our design agency as well as anyone with input from your organisation. From the start, it is important to clarify who are the key decision-makers at your end. It is ideal that all these stakeholders are involved at the beginning and at all key stages of the project to ensure everyone is fully informed of what is being done and why, and this will help approval stages run smoothly. The answer to this question enables a more efficient flow of information between our team at Percept – Design Agency Sydney, and you, the client. We’ll need you to select a project leader with the appropriate decision-making authority. Percept will provide the project lead in our design agency in the form of your dedicated Account Director. They will be the main contact person for the rebrand, brand naming, brand identity, marketing communications, website design or packaging design project. Establishing this channel of communication is essential for clarity when it comes to feedback, project scope changes, and any queries regarding timelines and the budget.
How many concepts does a design agency such as Percept present?
In most cases, our Sydney design agency, Percept, will develop multiple options for you, the client, to consider. This is determined by what has been agreed upon in the project proposal. A typical brand identity, packaging design or visual communications project from Percept, design agency Sydney, may have 2 or 3 design territories that are presented at an early stage for approval of the general direction once the creative strategy has provided the foundations. These options will not be finalised and refinements will be made as the project progresses, once a concept has been selected. These design refinements will be made with the client’s input and presented again at the next stage for approval before roll-out and final artwork development.
How long does the Percept design agency take on a project?
The timeline for any design agency to complete a project obviously depends on its scope. A website design, for example, takes far longer than packaging design, which may take longer than an initial brand identity. Each project Sydney design agency, Percept, takes on is thoroughly scoped and projected timings are well documented in the project proposal. If there is a special need from your end to turn a job around in quick time for a particular reason, please let Sydney design agency, Percept, know right from the start. This way we can assess our design studio workflow and fast-track your project depending on its urgency e.g. marketing communications or advertising for an upcoming product launch.