As a rebranding specialist, Percept will assess your brand identity design and advise whether you require a full revolution and brand creation from scratch. If there is enough equity in your current branding, then we would recommend a brand refresh as an evolution instead.
When rebranding, rather than working with a blank canvas, branding agencies such as Percept have the benefit of being able to assess how things currently stand with your existing brand identity design.
Percept is a branding agency Sydney, that will help you at this stage of the rebranding project with a brand audit. This will evaluate your brand identity design to determine what has equity, what should stay and what needs to change.
Depending on the results of the audit and brand workshop, it will be decided whether your rebranding will be an evolution of your existing brand identity design or a full revolution. Either way, the outcome will have the aim of making a clear statement with the new branding design in terms of your rebranding within the marketplace and signal your intent for the future.
As a branding agency, Percept are rebranding specialists and we often speak with people who feel that rebranding may pose a risk to their business. As one of Sydney’s longest operating branding agencies, Percept firmly believe the opposite applies in most cases. Rebranding presents a fantastic opportunity to reinvent yourself in the eyes of your employees, industry and customers with a new brand identity design.
From experience, Percept can attest that rebranding is a great excuse to communicate the good and actively address any perceived negatives in a positive light. Rebranding provides the perfect chance to signify a change for the better, both internally and to the outside world.
The decision to work with branding agencies Sydney like Percept on your rebranding project is a pro-active move. It shows all stakeholders that the company has assessed itself, improved any short-comings and has consciously chosen to move with the times by reinventing itself for the better. This is why it is important to engage one of the leading branding agencies Sydney, such as Percept to make sure your rebranding objectives are met with your new brand identity design, regardless of whether it’s a brand creation or a brand refresh.